“Do it for Denmark!” wants Danes to have more sex.

 

Hello! 🙂

When you think of Denmark, sex is probably the last thing that’ll come to your mind. In my case, when people say Denmark, I’ll immediately long for those scrumptious & oh-so-sinful Danish pastries. (You know, those kind of fancy breads that you normally eat in posh hotels or First Class flights? Delish! They’re my weakness!!!)

 

Economy on the tops (chugging out aprrox. $211 billion in annual GDP), low economic inequality, gorgeous scenic landmarks plus tasty pastries – It appears as if Denmark has it all. Here comes the non-fairy tale part: Denmark suffers from relatively low population. 

Yes, you’ve heard that right. Birth rate is said to be so low that the government is currently taking heaps of initiatives to encourage the Danes to have more sex, ergo more babies. To put it bluntly, Denmark has a sex problem. In fact, the country posted a birth rate of only 10 per 1,000 residents in 2013 alone.

 

 

This plummeting population has what left the Danes government to be worried (worried sick, shall we say?). As reported in Copenhagen Daily, despite claiming they only want 2 or 3 kids, most Danes couples wind up childless.

Denmark’s birth rate is currently the lowest in 27 years – Almost 58,000 children were born in 2012, but the present rate of 1.7 children per family is not sufficient to maintain Denmark.

Cue bold, hilarious, catchy adverts! (& okay provocative too). For the salvation of the country, Denmark’s travel company, Spies Resjer Travel has came up with nation-wide campaign called: “Do it for Denmark!”

To counter the dismal population figure, the campaign encourages the Danes to act & act now – without precautions, for the sake of the country. The company is calling for Danes to have more sex on holidays. They even launched a competition to encourage couples to take a break & conceive kids & stand a chance of winning cool baby prizes like free diapers for 2 years. (I know, sounds cool huh?)

“Denmark is facing a crisis,” a representative from Denmark tourism, says. “We are concerned. The fewer Danes means fewer people to support the aging population”. A report published in February described the birth rate among Danish women as “dangerously low” and found that one in five couples in Denmark are childless.

Eva Lundgren, a spokeswoman for Spies, said that sexologists believe one of the reasons for the low birth rate is that Danes are too busy to have sex.

“Sex specialists believe that Danes are too busy with their daily life and they need to get away, so we hope we encourage people to take a break and have some romance,” she told RT.

The thinking behind the initiative is that a couple’s desire for each other increases while they are taking a break together.

Check out the video below: (Honestly, if this doesn’t encourage you to have sex, I don’t know what will)

 

 

So Danes, what are ya’ll waiting for? (Haha)

Have a great weekend! XO